Why is Clavicular so popular?GQ just called Clavicular the most famous looksmaxxer in the world. Mere months ago, most people didn't know who this man was, and now he's become a media darling, with multiple features and photoshoots in prominent outlets, all while his profile continues to rise. How did this happen?
But this is not the usual K-drama - this is a "micro-drama", the viral ultra-short format that has been shredding attention online. A single episode can last as little as a minute, but there can be more than 50 of them in a series. They are made vertically, for your phone and your TikTok, Instagram or YouTube feeds.
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